BECOME THE CEO
OF YOUR CAREER
Executive Coaching for senior corporate professionals who are smart, capable, and quietly underestimated. Get the clarity, confidence, and visibility to take ownership of where your career goes next.
IS THIS YOU?
Most of the professionals I work with don’t lack ability. They lack visibility, clarity, or both.
I help ambitious senior leaders turn that around, so they become the CEO of their career.
- I’ve been restructured or my role is at risk, and I need a clear plan to rebound with confidence.
- I'm good at what I do. I just can't see clearly what the right next move is.
- I can see how the politics work. I haven't figured out how to use them in my favour.
- I deliver results. I'm just not sure the right people are seeing them.
- By now, I thought I’d be further ahead in my career.
MEET ANDREW
I’m Andrew Forbes, an executive coach for ambitious corporate professionals who are smart, capable, and quietly underestimated.
I also know what transition feels like personally. After 19 years inside global organisations, I was restructured while navigating a difficult period in my private life. I had to rebuild my own clarity, confidence, and visibility from the ground up. That experience didn’t just shape my coaching, it is my coaching.
Over the past two decades I’ve led HR transformation, leadership development, and organisational change at Fortune 500 organisations including Lonza, Novartis and Diageo. I understand how promotion decisions really get made, what makes leaders visible to the right people, and why talented professionals get passed over despite delivering strong results.
My executive coaching blends strategic thinking, self-awareness, and practical execution. We work on where you’re going, how you show up, and how you become impossible to ignore. The goal isn’t just a better next role, it’s a career you’re actively leading.
20+
Years in global HR leadership
at Fortune 500
ICF Member
International Coaching
Federation
AoEC Certified
Academy of
Executive Coaching
Career Intelligence®
Licensed
Practitioner
SUPPORT DESIGNED
FOR LEADERS LIKE YOU
I believe every leader carries a vision for how their career and life could look. Sometimes it feels clear, other times it feels out of reach. I work with ambitious professionals to turn that vision into reality, helping you shape a career and life with clarity, confidence, and visibility.
- Find clarity in complexity: Uncover your strengths, values, and career drivers so you know exactly where to focus next.
- Step into leadership with courage: Whether it’s a promotion, a new role, or leading through change, I help you build presence and resilience.
- Grow with connection: Strengthen your influence, collaboration, and impact so you are recognised as a trusted leader.
- Navigate career transitions: From career pivots to stepping into senior roles, I guide you through change with strategy and empathy.
- Position yourself for opportunities: Drawing on my recruitment and HR experience, I help you showcase your value so you stand out for the roles and promotions you want.
WHAT MY CLIENTS SAY
Janine List
“I was impressed by Andrew’s strong coaching skills and genuine empathy for team members.”
During my time as Head Finance NCE at Novartis, I had the great pleasure to have Andrew Forbes as my HR Business Partner. Throughout our collaboration, I was impressed by Andrew’s strong coaching skills and genuine empathy for team members.
Andrew Forbes has a remarkable ability to understand the needs of both the business and its employees, often finding common ground that helps resolve conflicts and foster collaboration. His approachable nature and commitment to supporting others in their development greatly enhance any organization he is part of.
I truly appreciate the positive impact Andrew brings to the workplace. I believe he would be a valuable asset to any team looking for a thoughtful and effective HR partner.
Andreas Websky
“He’s an honest, authentic and emphatic HR professional.”
I worked with Andrew for several years as our HR (P&O) partner for the development Finance department.
He guided, coached and supported me and my team in hiring, building and developing a multi-location remote team.
He is an honest, authentic and emphatic HR professional. Always staying calm and settled in even quite challenging situations. His feedback is extreme valuable and helps to look on things from different perspectives.
It has been a pleasure to work with him!
Suraj Singh
“You will not find a more approachable, more empathetic and more talented human resource professional.”
Having worked with Andrew, who was our HR (P&O) Business Partner, I can now vouch for him that you will not find a more approachable, more empathetic and more talented human resource professional. He not only displays a deep understanding of HR policies, practices and nuances, but also has a very practical approach to address any issue. What I appreciate most about Andrew is his very pleasant demeanour, his knack for understanding the employee needs and ability to build strong relationships. I was quite surprised how easily he could understand my needs, and how he always sets you up to succeed. I have seen his deep expertise, professionalism, and how his contributions have had a significant impact on our function.
Davide-Fabbiocchi
“He brings exactly what I look for in an executive coach.”
I’ve had the pleasure of working with Andrew over the past year, and I can’t recommend him highly enough. He brings exactly what I look for in an executive coach: the courage to challenge assumptions, genuine encouragement when stepping into the unknown, a sharp intuition for what remains unspoken, and a deep well of both theoretical and practical expertise—all delivered with a healthy dose of humour.
Working with Andrew has been transformative. His guidance has helped me uncover my true strengths and navigate a new and exciting career chapter. I’m deeply grateful for his presence on this journey and wish him continued success as he supports others in navigating their inner “4Seas”.
Ronald Forster
“His spot-on insights, provocative questions, and overall positive vibe during times of crisis.”
Andrew was our HR partner for the last few years in R&D Finance and was key to developing our organization in two fronts: (1) team and culture building and (2) preparing to manage for transition. In the first case, Andrew helped the finance organisation develop a more trusting and collaborative culture, which he did by co-creating and adapting numerous team exercises and dynamics tailored to individual needs. That he was able to do this during times of lockdowns and dispersed working-from-home set-ups is even more impressive. Secondly, Andrew helped the finance team frame the desired outcomes and journey as part of our overall transition to a leaner, more globally dispersed team. We are in the middle of executing this transition, despite Andrew having moved on to a new role – but we miss his spot-on insights, provocative questions, and overall positive vibe during times of crisis. I’d happily work with Andrew again in the future.
Gareth Ayre
“He helped me present my real self, career story, and aspirations – with clarity and confidence.”
Having known Andrew from our time at Novartis, I knew he’d bring insight – but his executive coaching (The 4 Seas) went well beyond that. Through thoughtful challenge and reflection, he enabled me to articulate who I am and what I bring – simply and powerfully. He helped me present my real self, career story, and aspirations – with clarity and confidence.
MY PROVEN APPROACH
Chemistry Call
This is a chance for us to connect, talk through your goals and challenges, and see if my approach feels right for you. It’s also where I make sure I can support you effectively. Do get in touch….
First Session
Together we set the direction, define priorities, and focus on the challenges or opportunities that matter most right now.
Ongoing Partnership
We meet at an agreed rhythm to build momentum, strengthen your capabilities, and achieve the results that move your career forward.
Celebrating Win
We pause to recognise your progress, capture key learnings, and set new goals. Many clients choose to continue their coaching journey to sustain clarity, confidence, and visibility at every stage.
READY TO TAKE THE NEXT STEP
IN YOUR CAREER?
1. Choose a time
Pick a slot that works best for you, and I’ll confirm our call.
2. Share a little context
Before we meet, I’ll invite you to answer a few short questions so we can make the most of our time together.
3. Chemistry Call
In our call, we’ll explore your goals and challenges, discuss how coaching works, and see if we have the right chemistry to work together.
FREQUENTLY ASKED
QUESTIONS
How long does it take to see results from coaching?
Many clients start noticing shifts within the first few sessions, whether that is greater clarity on their goals, more confidence in decision-making, or immediate tools they can apply at work. Sustainable results typically build over a few months as we apply new strategies consistently.
What time commitment is needed to make progress?
Most coaching engagements involve 2 to 3 sessions per month, with space in between to reflect and apply what you have learned. Sessions usually run 60 to 90 minutes. Beyond that, the biggest commitment is your willingness to bring openness, focus, and follow-through.
What is the investment for executive coaching?
Coaching is an investment in your career and leadership impact. Packages vary depending on the length and intensity of engagement, and I will walk you through the options during our Chemistry Call. My aim is to make the value of coaching clear, so you feel confident about the return on your investment.
What happens in the first session?
In our first session, we set the direction for our work together. That includes clarifying your goals, defining what success looks like, and focusing on the most important challenges or opportunities you are facing. You will leave with greater clarity and a sense of momentum.
How long does a typical coaching engagement last?
Many leaders choose to work together for 3 to 6 months initially, and often extend to 12 months or more as they continue to see results. The duration depends on your goals. Some transitions are shorter, while others benefit from a longer-term partnership.
How is executive coaching different from mentoring or training?
Training provides knowledge, and mentoring offers advice based on someone else’s experience. Coaching is different. It is a tailored partnership that helps you uncover your own strengths, insights, and strategies. It is about creating clarity, building confidence, and increasing visibility in ways that are authentic to you.
How do I know if coaching is right for me?
If you are navigating a transition, seeking clarity about your next step, or want to accelerate your leadership impact, coaching is often a powerful catalyst. The best way to find out is through a Chemistry Call. It gives us a chance to connect, explore your goals, and decide together if it feels like the right fit.